Heading north from Times Square, the West 50s between Sixth and Eighth avenues are emphatically tourist territory. Edged by Central Park in the north and the Theater District to the south, and with Fifth Avenue and Rockefeller Center in easy striking distance, the area has been invaded by overpriced restaurants and cheapo souvenir stores.

One sight worth searching out, however, is the Equitable Center . The building itself, at 757 Seventh Ave, is dapper if not a little self-important, with Roy Lichtenstein's 68-foot Mural with Blue Brush Stroke poking you in the eye as you enter.

North of Times Square

• North of Times Square

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