SUPERSTORES
Niketown
6 E 57th St (between 5th and Madison aves) tel 212/891-6453.
You can enter this sneaker temple through Trump Tower, literally hearing crowds cheer as you pass through the door. Every thirty minutes, a screen descends the full five stories of the store and shows Nike commercials.
Reebok Store
160 Columbus Ave (between 67th and 68th sts) tel 212/595-1480.
Not as dazzling as Niketown, but it does show ads on two big screens, houses the Reebok Sports Club and features European Reebok lines not found anywhere else in the States.
SPECIALTY STORES
Bicycle Habitat
244 Lafayette St (between Spring and Prince sts) tel 212/431-3315.
This unassuming store is frequented by bike messengers. Buy a bike here, and they'll service your brakes forever.
Mason's Tennis Mart
56 E 53rd St tel 212/755-5805.
New York's last remaining tennis specialty store - they let you try out all racquets.
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